Category Archives: Pure initiatives

A tree planted each 700 bags saved!

Partnering with PUR Projet, Les Hameaux Bio (cooperative of 4 stores in Loire-Atlantique, part of the Biocoop organic food distribution network) committed to reduce bread packaging by offering a reusable organic cotton bag at cash-desk.

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Coral reef conservation in Bali with EAU THERMALE AVENE

The brand EAU THERMALE AVENE (Pierre Fabre Group) has been involved for several years in reducing its environmental footprint, minimizing the impacts of sun care products on marine ecosystemsits. In 2016, EAU THERMALE AVENE partnered PUR Projet to launch PUR Coral, a project to preserve … Continue reading

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Launch of Clarins’ Seeds of Beauty program in Indonesia

This year, our partner Clarins will start supporting the Kopi Lestari project in Indonesia, a reforestation and agroforestry project led by coffee farmers in Sumatra. The objective for Clarins is to preserve coffee, whose extracts are used for its skincare … Continue reading

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Green Training : Clarins Asia engages with its teams on Climate

PUR Projet contributes to Clarins’ training sessions everywhere in the world, notably in Asia where we organized one of the “Green Training” sessions. Engaging internally on Climate issues is key to reach the objectives on carbon footprint reduction. Employees were asked to … Continue reading

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AccorHotels – Official Partner of COP21

On the day President Hollande officially presented the UN conference on climate, AccorHotels made public its pledge to offset greenhouse gas emissions of all the overnight hotel stays spent in Île-de-France during COP21, both in AccorHotels establishments and rival hotels. This initiative … Continue reading

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Tristan Lecomte participated to the Nespresso Sustainability Advisory Board meeting in London

The third edition of the Nespresso Sustainability Advisory Board (NSAB) took place on July 2nd in London, in the presence of PUR Projet’s founder Tristan Lecomte, who has been a board member since 2013. The NSAB brings together experts and thought leaders … Continue reading

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Ushuaïa Bahia Do Brasil and the reforestation of the São Francisco River

On the occasion of the launch of its new beauty range, Bahia Do Brasil, Ushuaïa is involved in the reforestation of the banks of the São Francisco River with Pur Projet in Brazil. Flowing through Brazil for 3,000 km, the … Continue reading

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1 subscription to Terre Sauvage = 1 tree planted

Terre Sauvage is the french magazine for nature lovers! Each month, Terre Sauvage travels around the world to share with its readers the wonders of nature. In 2015, Terre Sauvage has decided to partner with Pur Projet for a reforestation … Continue reading

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Trees4Climate: Trees & Forests as solutions to address climate change

  Pur Projet and partner organizations Kinomé, WeForest, Livelihood Venture, engaged in reforestation ask COP21 to consider trees and forests as a solution for our climate challenge and urge leaders to deliver on their promises. Trees are one of the … Continue reading

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Hug a tree: ELECTION OF MR AND MISS TREE IN THAILAND

  A colourful parade Every year Accor organises the PLANET 21 day. PLANET 21 Day is the international day where Accor collaborators are mobilized in favor of sustainable development. On April 21, this responsibility is reaffirmed by 170,000 Accor employees … Continue reading

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