Working for a social business also means…

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The whole team during the permaculture training session

A social business is often defined by its main objective: it works to tackle a social and/or environmental problem in society, through commercial activities that must be economically sustainable. The definition also includes in most cases limited and fair salaries or profits fully reinvested in the social mission of the company, as M. Yunus states it. But in his 7 principles of social business, the founder of the Grameen Bank also mentions how good working conditions are also crucial (comprising workload, management techniques, communication and integration, and so on) and sums up the last principle in only 4 words: “Do it with joy”. In an industry where employees are often working under diversified and heavy pressure which is hidden or tolerated in most cases because of the social cause or because of the motivation to “do good”, PUR Projet team practiced these two last principles during our yearly seminar, last December. Because this is also what is means to work for a social business. Continue reading

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We Tree app for Participative Reforestation


Actress Audrey Dana, artist Yacine Aït Kaci alias YAK and photographer and director Christophe Offenstein team up to launch the application of “participative reforestation” We Tree.

They want to give everyone the opportunity to be a caring actor of our planet with a platform allowing to plant one or more trees in a single click and to give back fresh air to our suffocating Earth. PUR Projet’s reforestation projects in France and Peru will welcome these trees!

To join them and create together the community of hope growers:

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A tree planted each 700 bags saved!

Partnering with PUR Projet, Les Hameaux Bio (cooperative of 4 stores in Loire-Atlantique, part of the Biocoop organic food distribution network) committed to reduce bread packaging by offering a reusable organic cotton bag at cash-desk.

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Awards ceremony of Arbres d’Avenir, french competition for agroforestry

AA2016MinistèreArbres d’Avenir, the first national competition for agroforestry organized by Fermes d’Avenir, AccorHotels and PUR Projet, supports farmers’ initatives to plant trees in agroforestry models on their farms. 34 project holders were granted € 200,000 with funds and support for the planting of more than 40,000 trees.

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Ethiopia, Sidama Agroforestry Project: certification update


Sidama Agroforestry Project ran its last review from Ecocert before validation of the project under the Reforestation and Solidarity standard*. This multi-component project with small-scale coffee farmers allowed more than 225,000 trees  to be planted between 2015 and 2016.

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Honduras, Aprosacao Reforestation Project : certification update


Aprosacao Reforestation Project ran its last review from Gold Standard* before Initial Certification. This community reforestation and agroforestry project with small-scale cocoa farmers allowed 200,000 trees to be planted between 2012 and 2015.

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Gran Pajatén Biosphere Reserve: meeting with FUNDAVI

To celebrate the recognition of the Gran Pajatén project at UNESCO through the recording of 2.4 million hectares in Peru as a biosphere reserve, our Peruvian heroes from the Fundacion Amazonia Viva (FUNDAVI) came to Paris on December 7th to present the project and its film, which you can enjoy here.


An opportunity for Roldan Rojas Paredes, Executive Director of FUNDAVI, to share about the project “Jubilación Segura”

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A Papuan Adventure – In the footsteps of Alfred Russel Wallace with Fondation Iris

Emilia d’Avack, part of our project development team and marine expert, had the immense chance to participate last month in the ‘Science and Images’ expedition to Western Papua organised by the Fondation Iris. The Fondation Iris, spearheaded by Françoise Brenckman and Jean-Marie Hullot, has for primary aim to ‘safeguard the fragile beauty of the world’. This expedition was the second instalment of a seagoing mission bringing together naturalists, photographers, and artists around the topic of biodiversity.


Visits of the small villages scattered across the archipelagoes are always a highlight for the team of the expedition. Photo: Staffan Widstrand/Fondation Iris

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Walking the path from Awassa to Davos… the reconciling power of the tree – by Tristan Lecomte

Davos baby tree In every country where we plant, from the poorest as in Awassa, Ethiopia, to the richest as in Davos, Switzerland, everywhere, trees continue to impress us with the magic of their many benefits.

In Ethiopia, they are able to reduce erosion  upstream of coffee production areas and to diversify the incomes of agricultural producers, but they also have the power to reduce the risk of avalanche on the Convention Center hosting the World Economic Forum in Davos.

In that way, moving from Ethiopia to Switzerland, and across 40 other countries where we plant, never ceases to make us aware of the abysmal gap between Awassa and Davos.

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Trees for Life – Sugarcane farmers in the Philippines are fighting the El Nino by planting trees


The El Nino has hit the Philippines particularly hard his year. A long drought brought along by the weather phenomenon has crippled a large part of the agricultural production. Crops are dying on the island of Oriental Negros due to the lack of rainfall and farmers are faced with high production costs as they relentlessly replant their sugarcane. In the community of Don Salvador Benedicto the farmers are better off. Despite the hardship their sugarcane is growing better compared to other parts of the island. Their secret: trees planted along the borders of their parcels.

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